12/7/2023 0 Comments Awstats vs google analytics![]() Very robust solution and reports - includes real-time data + many other detailed reports.Easy to setup and implement (especially for Cascade sites).UNM IT recommends the following analytics solutions - each has advantages and disadvantages. You can discover high level information about what information people access the most, how much time people spend reading your site, the keywords people use to search for your site, etc. If you already have a Google Account, such as a Gmail account, sign into your Google Analytics using this account.Web metrics and analytics can help you gauge the performance and visibility of your website. If you do not have a Google Analytics follow these easy steps. Digital Shift strongly encourages its clients to review their web site data frequently and often. If you are not using Google Analytics, it's not too late. Fully documented statistics can actually help increase the value of advertising space and ultimately generate more revenue. Reports and analysis with click rates are generated to review performance. The popular products can be placed in the corners of the store so that customers will select other goods to purchase while they’re looking for the item they originally came in to buy.Ĭompanies also use online data to attract advertisers. This online information can be used strategically in the physical store through advanced product placement. ![]() For example, retailers can use statistical data to get a live indication of which products are the most popular. Information can be used to drive your business decision-making process. Tracking Online Bahaviour Helps With Business Decisions Fine-tuning your visitors' online experience and meeting their interest and needs is definitely good for business. It can be used to identify popular and weak web pages, giving you the opportunity to make enhancements. Captured data from visitors allows you to perform many unique analyses. ![]() Google Analytics is a very useful tool and user-friendly tool. Higher degree of technical skill required for custom reports.Data stored on Google Analytics servers, but can be exported.The dash board is very intuitive and visually appealing. Digital Shift includes access to log file statistics as well as a Google Analytics Integration. Our clients are automatically set up a Google Analytics account, which flawlessly integrates with their website. Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks. Overall, AWStats it is a straight forward reporting tool with high level of accuracy and limited advanced analysis capabilities. This information can be helpful when budgeting and forecasting sales revenue. Log file parsers have the highest accuracyĪWStats provides basic reports about your website usage. The reports can be used to identify business trends and cyclical patterns.AWStats is also very useful because it detects search engine bots that access (crawl) your website to learn more about its content, link structure among other components. The above figure is an extract from the dashboard showing annual visitation. The dashboard is visually appealing and organized with bar graphs and tables. Ratio of Browsers with support of: Java, Flash, RealG2 reader, Quicktime reader, WMA reader, PDF reader (with additional coding).Browsers used (pages, hits, KB for each browser, each version (Web, Wap, and Media browsers supported).OS used (pages, hits, KB for each OS, 35 OS detected).Domains/countries of hosts visitors (pages, hits, KB, 269 domains/countries detected, GeoIp detection).Days of week and rush hours (pages, hits, KB for each hour and day of week).Number of visits, and number of unique visitors.Number of times your site is "added to favourites bookmarks".Search engines, key phrases and keywords used to find your site (The 115 most famous search engines are detected like yahoo, google, altavista, etc.).These programs allow you to see how many times your web site has been visited, what pages are the most popular, and how much time a user has spent on each page. Log processing programs such as Webalizer, Analog Stats, and AWStats, are amongst the most commonly used. Web hosting providers offers a range of built-in log file statistics. Data collected from visitors provides you with a wealth of information when analyzed and turned into useful information. These log files can be used to track your website visitors' behaviour down to the very last click. Facebook Ads Management Pricing and ServicesĪttention Website Owners, Entry Level Marketers, and Web Analysts!Īre You Tracking Your Website Visitors' Behaviour? Web statistics are logged on all servers.
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